Why Is Pew Being Bashed for Its Study of Asian Americans? | The Big Tent - Advertising Age

interesting perspective from the marketing world

There is a valuable lesson here for marketers, who are often given the chance to explain a campaign deemed as insensitive or insulting only after a brand has been damaged. Do market research. Tune in to your consumers' sensibilities, particularly when issues of race, ethnicity or sexual orientation are involved. Target, but make an effort to reflect nuance, demonstrating to consumers that you respect their diversity. And stay away from stereotypes. Good or bad, you're likely to be hearing from the watchdogs.

Why Is Pew Being Bashed for Its Study of Asian Americans? | The Big Tent - Advertising Age